|
Tactics
Regional
presence to support dealer/distributor sales network.
Head office co-ordination of national marketing efforts --
i.e. trade shows, open houses, literature distributuion,
training programs, product information bulletins,
mailings, etc. Complete demonstration inventory for use
by dealers, distributors, staff loyalty and offer
"value added" marketing. |
Strategy
Work closely
with multiple dealers, providing innovative solutions,
while maintaining confidentiality on specific system
proposals. Maintain a balance between direct system
integrators and distributor channeled business.
Strengthen and grow the business nationally through
acquisition and/or development of key product lines and
senior personnel. Ensure continued sound financial
stability and control of fiscal expenditures. |
